Your coffee is better than Costa's
That was never the problem
Costa messaged every one of their regulars this morning. You couldn't reach one of yours if you tried.
Loyal isn't a stamp card. It's every regular's name, their email and their habit, on their phone and in your hand.
See yours in two minutes. No card. £49.99 a month once you go live.
£49.99
a month, cancel any month
This is the real card, not a picture of one. Tap it.
42%
of everything Starbucks sold in Britain last year went through their loyalty app.
Up from 31 percent the year before. Every chain on your street has one of these. It is not marketing, it is plumbing.
How it works
Photographs of the live app. Nothing here is drawn.
They scan the code by your till.
Name and email, or one tap with Google. No app store, no password.
Your barista taps once.
On a spare phone. It never touches your till, so it cannot slow it down.
You know exactly who they are.
Every regular by name, how often they come, and who has stopped.
What you get
- Every regular by name, not just by face.
- One message to all of them when something changes.
- A new offer, a new bean, a new opening time, on their phone.
- The regulars who quietly stopped coming in.
- Which barista stamps, and which one forgets.
Ask yourself what a Tuesday looks like with 300 names on it.
Today you could not tell your regulars anything if you tried. You know their faces and their orders, and not one way to reach them. Put a new bean on, write one line, and it is on three hundred phones that have already been in your shop. Twelve of them come in before noon.
£49.99
a month. No setup fee. Cancel any month, no notice.
Already on a Square till? Take theirs, it starts at £25 and it is built into what you own. Everyone else: theirs climbs the moment the scheme works, ours does not.
Straight answers
Will it slow my counter?
It runs on a separate screen and never touches your till. One tap and the next customer is served.
My customers are older.
Nothing to download, so there is no app to learn. Keep stamping paper for the ones who prefer paper.
Who am I paying?
Matthew Kaspar and Louis Lanaway, in Kent. Two of us, building each one by hand. You get a person who answers, on 07840 429873.